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We Tested Serpstat in 2026: Why SEO Platforms Now Have to Measure More Than Rankings

We Tested Serpstat in 2026: Why SEO Platforms Now Have to Measure More Than Rankings

SEO platforms used to be judged by a relatively stable set of questions: how good is the keyword dat...

keyword research

Google Fixes Gemini 3.8 Flash’s Missing Citations in AI Mode

Google Fixes Gemini 3.8 Flash’s Missing Citations in AI Mode

Google has fixed the citation problem that briefly made Gemini 3.8 Flash in AI Mode look dramaticall...

Google Trends Adds Category-Level Search Discovery: Keyword Research Can Now Start With the Market

Google Trends Adds Category-Level Search Discovery: Keyword Research Can Now Start With the Market

Keyword research normally begins with an assumption. An SEO specialist enters a phrase, a product na...

Google Is Turning AI Overviews and AI Mode Into One Search Experience

Google Is Turning AI Overviews and AI Mode Into One Search Experience

Google’s AI search strategy is no longer moving along two clearly separated tracks. What began as a...

AI Search Is Creating a Visibility Gap Between Rankings and Recommendations

AI Search Is Creating a Visibility Gap Between Rankings and Recommendations

For most of the modern SEO era, visibility could be described through position. A page ranked first,...

ChatGPT Is Now a Very Large Online Search Engine in the EU: Why the DSA Decision Matters for AI Visibility

ChatGPT Is Now a Very Large Online Search Engine in the EU: Why the DSA Decision Matters for AI Visibility

The European Union has put a regulatory label on a change that search professionals have been watchi...

December 2025 Core Update: Why Rankings Still Feel Strange in 2026

December 2025 Core Update: Why Rankings Still Feel Strange in 2026

The Update Didn’t Really End For years, SEO updates felt like storms. A rollout would hit. Ranking...

google core update

stefano galloni

Google May Let Sites Opt Out of AI Overviews: Turning Point or Illusion?

Google May Let Sites Opt Out of AI Overviews: Turning Point or Illusion?

Over the past few days, a piece of news has surfaced that—if confirmed—could mark one of the most de...

google ai overviews

opt out ai search

google citations

generative search

publisher rights

stefano galloni

SEO in 2026 Is No Longer About Rankings: It’s About Citability

SEO in 2026 Is No Longer About Rankings: It’s About Citability

Over the past few days, one topic has been dominating SEO conversations on X. It’s not about a sing...

google citations

generative search

stefano galloni

SEO 2025: From Ranking to Semantic Reconstruction — How LLMs Are Rewriting the Rules of Online Visibility

SEO 2025: From Ranking to Semantic Reconstruction — How LLMs Are Rewriting the Rules of Online Visibility

Introduction: The Internet we knew no longer exists For more than twenty years, SEO was a fairly st...

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