Over the last few months, most of the conversation around AI and SEO has focused on content.

How to write faster.

How to optimize pages.

How to automate research.

I keep coming back to a different question.

What if AI ends up changing the tools we use instead?

For years, SEO has been built around large platforms that try to solve every possible problem. They're incredibly powerful, but most of us only use a fraction of what they offer.

AI changes that.

Instead of adapting our workflow to a tool, we can start building tools around our workflow.

That idea caught my attention recently and made me explore it in more detail.

I wrote a longer piece on NetContentSEO about why I think AI could make custom SEO workflows far more common over the next few years.

👉 https://netcontentseo.net/article/can-ai-help-you-build-your-own-seo-tools-instead-of-paying-for-them-20-383

I'm curious whether anyone else is starting to think in the same direction.